Curious title, no?
On Saturday as part of a Birthday outing for our friend Jesse, we planned to go to the Forage SF’s Underground Market…whatever that is, right?
The SF Underground Market was conceived of by Iso Rabins in early December 2009. Frustrated by his inability to get a booth at legit farmers markets (to be in most farmers markets in SF you need to be certified as the primary producer of the food you sell, and since wild foraged food grows on its own, there is technically no producer), as well as amazed by the wealth of delicious professional quality food being made in Bay Area home kitchens.
The first market was held in a private home in the Mission neighborhood of San Francisco, with 8 vendors, and about 200 attendees. Now at number three (at the time of this post) , It has grown to 47 vendors and over 1,200 people attending.
The SF Underground Market is an incubator. A place where budding businesses can get a leg up on their road to legitimacy.
You can also read about the NY Times description of the “renegade” market here.
Is it weird that my first thought was what the heck do I wear to this thing? Is it granola-y? Artist-y? Grunge? Hippie? Dressy? So I went tried and true with jeans and boots (it was chilly in SF).
Here are some eats:
And the shining star:
If I could have this as my last meal on this earth, I would. Only it would be quadrupled in size. Rather than batter, they used a dough, which made the waffle cake light and oh-so-glorious!
Have you ever heard of an event like this? Did you go?
What would your last meal include? Or if that’s too morbid, your most indulgent meal?





